T-Mobile Arena, Las Vegas’ world-class sports and live entertainment venue, and the Southern Nevada Toyota Dealers (Toyota) launched a dynamic new agreement that makes Toyota the arena’s newest Founding Partner and its first Official Automotive Sponsor. The multi-year deal, brokered by AEG Global Partnerships, represents a powerful alignment between two brands.
Southern Nevada Toyota Dealers represent a group of locally owned dealerships committed to providing exceptional vehicles, service, and support to customers across the region.
“For us, this partnership is about more than visibility – it’s about being part of the energy that defines this city,” said Robby Findlay, Southern Nevada Toyota Dealers Association President “As a Founding Partner and the first automotive brand to align with T-Mobile Arena, we’re honored to take on this role and excited to continue connecting with fans in bold, meaningful ways and connect the Toyota brand with one of the most recognizable destinations in the city.”
As a Founding Partner, Toyota will enjoy prominent brand integrations throughout the venue’s live entertainment ecosystem, including extensive digital and physical signage, immersive on-site vehicle displays, and naming entitlement to one of the arena’s five VIP suite entrances, now known as the “Toyota Suite Entrance.” Fans can also look forward to interactive activations, exclusive giveaways, as well as community-driven initiatives throughout the course of the relationship.