The Athletic Business Show (AB Show) will be held November 16-19, 2022, in Orlando, Fla.
AB Show brings the solutions to unique challenges with more than 125 educational sessions that cover topics ranging from leadership and people management to facility programming and design.
The show floor has everything you need to manage and equip your programs and facilities from the latest industry advancements to the basic essentials needed for day-to-day operations.
Facility owners, managers and program directors looking to improve their programs, facility and career head to AB Show to explore the latest innovations, learn from industry experts and connect with their peers to propel the industry forward.
The 2022 AB Show keynote speaker will be Jesse Cole, owner of the Savannah Bananas baseball team. Everything Jesse Cole’s Savannah Bananas do is unconventional. It shouldn’t work. And yet they sell out every game, have a waitlist in the thousands, ship merchandise around the globe, and entertain millions of followers on social media. ESPN called the Bananas “the greatest show in baseball.”
From the stage, Cole will relate behind-the-peel stories, hard-earned lessons, and a few other surprises. With his 5 E’s, he teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
Cole has been featured on MSNBC, CNN and ESPN – including a 6-part TV series to air on ESPN in Fall 2022. Cole and his teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won multiple CPL Championships.