FieldTurf signs 3-year partnership with NIAAA

MONTREAL, June 26, 2008 (PRIME NEWSWIRE) — FieldTurf Tarkett, the world leader in sports surfacing, is proud to announce a new Advisory Circle partnership with the National Interscholastic Athletic Administrators Association. In addition to this partnership, FieldTurf Tarkett also becomes a member of the Turf Advisory Committee, lending valuable sports field construction advice to high school athletics administrators nationwide. The NIAAA is nationally recognized as the leading proponent of the development, enhancement, and preservation of educational values of interscholastic athletics.

“It is a pleasure to have the industry leader in synthetic turf on our sports turf committee for the NIAAA,” said Bruce Whitehead, NIAAA Executive Director. “Having invented the new generation of synthetic grass, FieldTurf will be a great asset for all of our members who are heavily involved in sports surfacing decisions for schools across the nation. The quality of the FieldTurf company along with their position in the marketplace allows us to provide the highest level of expertise for our membership.”

“As the National Interscholastic Athletic Administrators Association, our members need to be confident in the quality and leadership of the companies we choose to work with. The NIAAA recognizes FieldTurf Tarkett as a company that has become synonymous with top-of-the-line sports surfacing and we are pleased to include them as one of our distinguished sponsors,” said Walt Sargent, Director of Marketing for the NIAAA.

“We are very strong advocates of high school athletics,” said Joe Fields, FieldTurf Tarkett CEO. “Partnering with a reputable organization such as the NIAAA was a natural fit for us. With almost 3,000 installations around the world, our design and construction team built our reputation at America’s high schools one field at a time and we are more than happy to serve on the NIAAA’s turf committee.”

The NIAAA serves its 8,000 members by providing resources to develop and to enhance leadership skills and to offer opportunities for professional growth. In their role as a full and equal partner with the National Federation of State High School Associations, the NIAAA promotes a positive working relationship between the State High School Athletic/Activities Associations and State Athletic Administrator Associations.