TenCate is kicking off a national campaign with a bold invitation: Try the future of sports turf for yourself.
At the center of the multipronged initiative are “Pivot Field Days,” hands-on events that bring athletic directors, coaches, athletes, architects and municipal decision-makers to local sports fields to experience Pivot Performance Turf firsthand.
Each event transforms a local field into a living lab, letting guests step onto the turf and watch its performance revealed by biometric sensors tracking an athlete’s every step, turn and pivot.
TenCate debuted the first “Field Day” at 3&2 Baseball Club in Lenexa, Kansas, where coaches, athletic directors and others took the field to experience Pivot in action. At the same time, a TenCate team member wore biosensors that captured real-time data.
The Field Day experience is just one element of TenCate’s broader campaign. It also features digital education and national advertising, reaching coaches, athletic directors, athletes, architects and municipal leaders across the country.
TenCate’s initiative includes the expansion of the Playing for Keeps website, a digital hub that helps coaches, athletic directors and municipal planners explore Pivot’s performance and learn more about synthetic turf.