Bethel Farms, LLLP, announced its alignment with MVP Genetics, a pioneer in high-performance vegetative turfgrass cultivars based in Salem, Oregon. This collaboration marks the launch of two turfgrass cultivars, Gateway Zoysia and Durban Seashore Paspalum, with plans to introduce additional grasses in the future through Bethel’s extensive networks.
This alignment merges MVP Genetics’ turfgrass research and breeding expertise with Bethel Farms’ 65-year legacy of sod cultivation, distribution and market development. Together, the two organizations will focus on producing climate-resilient, aesthetically pleasing and lower-input turfgrass cultivars.
Bethel Farms will manage the exclusive sub-licensing of MVP’s cultivars within its networks, while MVP Genetics will provide support to ensure the success and growth of this collaboration. Future efforts will include partnerships with leading land-grant universities to expand research and advance the development of turfgrasses tailored to the evolving needs of sod production and landscaping.
“This partnership with Bethel Farms is a major milestone in our purpose to deliver products that build health and enjoyment in all people through the planting of natural grass,” stated Adam Russell, vice president of MVP Genetics. “Without exception, we look to partner with great people first, and the team at Bethel has a deep history of farming combined with an outstanding set of farms, production, and research-focused sales teams.”
Introducing Gateway Zoysia and Durban Seashore Paspalum
The initial launch of Gateway Zoysia and Durban Seashore Paspalum underscores the shared commitment of Bethel Farms and MVP Genetics to deliver innovative solutions to the turfgrass market. These cultivars are designed to meet the demand for environmentally sustainable, durable and visually appealing grasses, ideal for a range of applications.
