The STMA Board of Directors held a facilitated strategic planning session during its summer board meeting. Led by Dr. Jeff Suderman, strategy planning consultant, the board concluded that four areas of focus will help to advance the mission of STMA. The four overarching goals include:
1) Association growth — membership, internal administration, and growth through leveraging relationships;
2) Education – use innovation and technology to expand our continuing education offerings, focusing on relevance and engagement of members and non-members;
3) Brand awareness – continue to focus on making STMA and its members known outside of the industry to employers, coaches, athletes and fans through PR and marketing;
4) Diversify and grow revenue streams – look outside of our conference and sponsorship income to create a broader-funded association.
STMA will have completed its current three-year plan in December. The new plan will be further developed with strategies and an annual business plan before it is adopted, which will be at the fall Board meeting, Nov. 4-5. The plan will begin implementation on Jan. 1, 2018.