German sports surface provider expands into US market
Vancouver, BC—“Polytan will bring cutting-edge technology designed for professional athletes to every city, school and park across North America,” said Josef Langenwalter, CEO of Polytan USA. “Kids are our most precious athletes, the thousands who play on artificial surfaces day daily. It’s their passion for sport that makes us working even harder every day, researching and developing new technologies, in order to make their playing field a safer place,” said Josef Langenwalter CEO Polytan USA.
“This team’s winning game plan is their commitment to creating pre-eminent material via cutting-edge product technology and integrating it with current sports physiology,” said Ivan Dancourt, Creative Director and CEO of Solocube Solutions. “In developing www.polytan-usa.com, our objective was to ensure that Polytan’s acclaimed history, process and pre-eminence was reflected in a Web site that would resonate powerfully with North Americans.”
Solocube designed an energetic three-point branding campaign for Polytan USA’s entry into the American market: first they created a vibrant visual identity, revitalized logo and catalog in a look and feel appropriate to North America. Solocube then designed a series of imaginative magazine ads to complement Polytan’s profile in the United States. The campaign culminated in the creation of www.polytan-usa.com, which utilizes bold new technology to deliver comprehensive information on the company’s background, mission, certifications and association memberships. Five Flash videos showcase Polytan technicians at work from the manufacturing and production through installation and testing.
Polytan’s arrival in North America is a significant leap in artificial turf quality for sport players, management and fans of both amateur and professional teams across the country. Visit www.polytan-usa.com to learn more about the Polytan Difference and the company’s full range of offerings.