Universal Sports, NBC Sports, and IAAF strike partnership
Universal Sports and NBC Sports today announced a long-term partnership with the International Association of Athletics Federations (IAAF), the world's governing body for track & field, and their commercial partner, Dentsu Inc. for broadcast rights to all major IAAF World Athletics Series events from 2010-2015, including the IAAF World Championships in Athletics, 2011, 2013 and 2015.