Bluewater Technologies continued its role in the evolution of the Indianapolis Motor Speedway (IMS) by recently completing an upgrade to the Pagoda Scoring Ribbon, replacing its aging light bulb system with vibrant, energy-efficient LED technology.
This enhancement is the latest in a series of modernization efforts Bluewater has supported at IMS over the years. Working closely with venue partners, Bluewater has helped implement a range of technology-forward upgrades that improve the fan experience while honoring the track’s iconic status, including:
- Retrofitting the 92-foot-tall scoring pylon in partnership with K-WAV, upgrading it with stackable LED cabinets designed for modern functionality and visual clarity.
- Installing a 22’ x 12’ LED board at the start/finish line and a 42’ x 24’ board viewable from multiple grandstands.
- Adding 27 LED boards along the Paddock seating area, eliminating visibility blind spots across the venue.
- Building a 100-foot-wide, 18-foot-tall LED media wall at the base of the Pagoda, delivering dynamic race content and analytics in Pagoda Plaza.
These enhancements ensure that every seat offers an immersive viewing experience, bringing fans closer to the action.
“Our goal was to honor the legacy of the Indianapolis Motor Speedway while introducing modern technology to enhance the fan experience,” said Scott Schoenberger, managing partner at Bluewater Technologies. “We’re proud to have played a role in transforming this iconic venue into a state-of-the-art racing destination.”