The Shaw Sports Turf brand will be The Official Synthetic Turf Provider of the College Football Playoff (CFP) for the second year in a row. This will be the inaugural season of the CFP’s 12-team playoff format, providing an increased exposure opportunity for the brand. In addition, the Shaw family of brands will be The Official Flooring Provider of the College Football Playoff.
Shaw Sports Turf will have marketing segment exclusivity on-site within the CFP National Championship weekend events, coming to Atlanta in January 2025. Through this partnership, Shaw Sports Turf will showcase its products throughout the event spaces leading up to the 2025 College Football Playoff National Championship, slated for Monday, January 20, at Mercedes-Benz Stadium in Atlanta.
“We’re excited to be sponsoring this event in 2025 and to have a ‘home field advantage’ since the national championship game will be played right here in our backyard,” said Chuck McClurg, vice president of Shaw’s turf division. “Our products will serve as the centerpieces for the fan and athlete experience at Playoff Fan Central and Championship Tailgate again this year.”
Both fields will feature Shaw’s Game On artificial turf, which is produced in Calhoun, Georgia. Using a patented technology where logos, lines, and numbers are tufted into the field during the manufacturing process, limiting the number of seams in a field and increasing design options.
“With our focus on playability and design, we’re committed to creating products to meet the needs of today’s athletes as well as coaches and facility managers,” McClurg said. “Every installation is more than a field. We know that our fields are where communities come together, where challenges are overcome, where memories are made and where sustainability and performance can come together to create an even better experience for athletes and fans.”
“We were impressed by the design of both the Playoff Fan Central and Championships Tailgate fields last year, and we’re ecstatic that Shaw Sports Turf is back on board to welcome the new 12-team playoff format,” said Ryan Allen Hall, senior director of public events and sponsorship at the College Football Playoff. “We’re working on a special design for the outdoor field this year to show off Shaw’s manufacturing capabilities, and we’re looking forward to unveiling the design leading up to the national championship game.”
