Mutt Madness

Mutt Madness returns to Equip Expo

No one gets you outside faster than your dog, and the TurfMutt Foundation’s message of getting outside and caring for green spaces will be on full display at Equip Exposition, the international landscape, outdoor living and equipment exposition. Thousands of landscape contractors, dealers, manufacturers and suppliers will meet up at the show, October 17-20, 2023, which features three fun-filled TurfMutt Foundation events. 

The TurfMutt Foundation is dedicated to educating people on ways to create purposeful and environmentally responsible outdoor spaces that everyone, including pets and wildlife, can enjoy. In addition, TurfMutt supports animal rescue, rehabilitation and adoption of animals in need.

“We’re celebrating our 40th annual Expo, and over the years Mutt Madness has matched more than 50 dogs with Expo attendees, the people who create the yards that pets and their people enjoy,” said Kris Kiser, CEO and President of the TurfMutt Foundation and the Outdoor Power Equipment Institute, which owns and manages the tradeshow. “So, it makes sense for TurfMutt to have a sizable presence this year.”

TurfMutt Foundation activities at the show kicks off with the second annual Mulligan’s 5K Fun Run & Walk, powered by Ariens, on Wednesday, October 18 at 7:00 a.m. The event takes registrants over the Big Four Pedestrian Bridge on the Ohio River as the sun rises and within sight of Louisville’s Great Lawn. The event will also raise funds for the Kentucky Humane Society (KHS). Nearly 200 people participated in the inaugural run in 2022.

World-champion, Kentucky-based chainsaw carver, Abby Peterson, will be at the Kentucky Exposition Center, October 18 – 20, to carve a statue of TurfMutt Foundation spokesdog, Mulligan. Every notable chainsaw manufacturer in the United States will be at Equip Expo, and many also will be demonstrating their equipment in the 30-acre Outdoor Demo Yard.

On Thursday, October 19, the fifth annual Mulligan’s Mutt Madness takes Equip Exposition “to the dogs” and will bring rescue dogs from the KHS to Freedom Hall from 11:30 a.m. to 2:00 p.m. Expo attendees can stop by to meet the dogs and apply to adopt one if they find the perfect match. The TurfMutt Foundation will also present a check for $10,000 to the KHS.

Alisa Gray, president and CEO of the KHS, added that the impact of the partnership with TurfMutt reaches beyond the Mutt Madness event itself. “The TurfMutt Foundation and the funds they raise for the Kentucky Humane Society positively impacts shelter animals daily,” Gray said. “Most recently, TurfMutt’s generosity transformed the KHS play yards into Mulligan’s Tuff Mutt Park, giving more shelter dogs a fun outdoor space to play with other animals and learn from our behavior specialists.”

Kiser adds, “I adopted Mulligan the TurfMutt at Mutt Madness a few years ago, so I know firsthand the benefits of bringing dogs needing forever homes together with the families and attendees of Expo. We’re excited to see the matches that are made at this year’s Mutt Madness.”

Foundation “spokesdog” Mulligan the TurfMutt will be featured in episodes of Lucky Dog during Season 11 airing in 2024. Lucky Dog is an Emmy award-winning show that has been part of the CBS Saturday morning lineup for ten seasons and is produced by Hearst Media Production Group (HMPG).

Mulligan’s Mutt Madness is only available to attendees of Equip Expo and is not open to the public. Registration for the show is available until October 15 for as little as $50 (and for $100 after that date). Learn more and register at

Equip Expo is the fifth largest trade show in the United States and recently received two Grand Awards in Trade Show Executive’s Gold 100 Awards program: “Most Innovative Show” and the “Slam Dunk Award: Best New Idea.”

For more information visit, contact the Equip Exposition office at or call 502-536-7050.