Sports ETA and Playeasy create strategic partnership

Sports ETA, the trade association for the U.S. sports events tourism industry, and Playeasy, the digital platform that connects event organizers, athletic facilities, and sports destinations across the country, have created a strategic partnership to better serve the industry.

The partnership connects Playeasy’s online marketing, market analysis and lead generation software platform to Sports ETA’s established network of sports destinations, industry partners, and facilities and rights holders. Additionally, Playeasy and Sports ETA will collaborate on future product features and enhancements that create additional value to all stakeholders across the sports events tourism ecosystem.

All in all, destination members of Sports ETA, representing 600 U.S. sports markets, can create online profiles to market their community and athletic facilities on Playeasy, as well as search and communicate with hundreds of event rights holders and RFPs to support their on-going revenue development efforts. Event rights holders can also search through 600 destinations and 10,000+ sports venues across the United States on Playeasy to streamline their ability to find host cities and venues for their events.

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Registration and additional information for the Playeasy platform is available at www.playeasy.com.

“On behalf of our membership at Sports ETA, we look forward to the successful launch of our partnership with Playeasy to drive future efficiencies and revenue growth among the sports events tourism industry,” said Al Kidd, CEO and president of Sports ETA. “Playeasy has quickly become the Gold Standard as a technology partner for the sports events tourism industry and we will continue to upgrade our mutual product offerings.”

“Our platform will support Sports ETA in their expansion of their existing directories, RFP database and market analysis tools,” said Sean Flaherty, Co-Founder and CEO of Playeasy. “Sports ETA’s experience and expertise will be invaluable for us to continue to create great online user experiences that allow stakeholders across the sports events tourism industry to connect, communicate and generate new business.”