Snow removal and ice control equipment website

Designed with the user in mind, the mobile-ready website showcases a bold new design, featuring large product images on each page. Users may find that the easy navigation and enhanced content on the site are among the most exciting improvements, making it easy to use on various screen sizes and devices.
With the new navigation, users can easily search and compare products. When they find the products they want, the enhanced Dealer Locator tool connects customers to dealers quickly and effectively.

A Knowledge Base Center is one of the new features on the new WESTERN website, where users can learn about WESTERN products and the plowing industry. It includes whitepapers, FAQs and technical and how-to articles. 

“As a leader in this industry, dedicated to quality products and satisfied customers, we wanted our website to deliver the same experience that our products do,” said Katie Sandieson, Director, Advertising & Communications. “It’s an essential resource for our customers, so we created a top-notch, valuable user experience.”

The website also hosts dozens of WESTERN product videos and hundreds of product photos. Fans of the brand can contribute to the photo library through the Fan Gallery where they can submit their own photos of their equipment and truck.
Visit the new and improved WESTERN website at