Spring Valley, a manufacturer of professional and retail fertilizers and ice melters, is pleased to announce the addition of Joe Smith as Sales Manager.  In his new role Smith will provide leadership and direction to a team of sales representatives covering all channels of distribution.


Based in Jackson, WI, Smith draws on 13 years of experience in a number of sales management positions.  Most recently, he was Key Account Manager at Diversey, where he was responsible for creating and executing strategic sales plans and national distribution programs while leading and coaching a group of sales professionals.  Prior to that, Smith worked at W. W. Grainger and Rustoleum Corporation.  He has a BA in Business Administration and Marketing from Carthage College in Kenosha, WI.


“As we grow into new channels of distribution and extend our geographic reach, it’s important to have a solid base for our sales team.  Joe has the drive, experience and leadership skills we need to bring additional value to our existing customers and to provide focus on new business opportunities,” said Dave Wacker, General Manager.  “We are very excited to add Joe to our management team as we look to expand our business into new areas.”

SportsField Management