To reflect their growing position in multiple segments within the synthetic turf market, Act Global Sports has launched a new website www.ActGlobal.com. While the company was founded on sports turf, Act Global has added product lines over recent years for landscaping, aviation and landfill uses.
The company utilized an intermediary to acquire the web domain from another USA firm in an unrelated industry. While its corporate branding will reflect the Act Global brand, there is no change to any corporate legal structures around the world.
John Baize, managing director of Act Global, explains that this decision reflects both the company’s strategy and its corporate values. “Our innovation strategy starts with key concepts of synthetic turf – the numerous environmental, aesthetic and land use benefits – and applies it across multiple applications through research and development investments. As our business and product offerings continue to grow, it is important that our brand stays relevant across our widening segments,” said Baize.
According to Baize, the firm’s “Be More” tagline also conveys Act Global’s mission to continually improve every facet of its business. Whether product technology, relationships with its valuable partners, maintaining a sustainable business model, or lending support to world aid organizations, Act Global is focused on being socially-conscious and a leader in the business community. Act Global actively supports organizations such as CARE, World Vision and Conservation International.
For the new ActGlobal.com, Baize said the company wanted a modern, energetic and approachable look. The redesigned site features a black background with bold accent colors, simple navigation and an interactive home page displaying the company’s social media feeds, a video player and rotating news images. Visitors can easily navigate the company’s business segments, corporate information, product range, testing data, and industry information such as artificial turf installation guidelines, synthetic turf maintenance guidelines, the FIFA Quality Concept for Football Turf, natural grass benchmark studies and more. The website is translated into nine different languages to reach the company’s global market.
While the company still focuses largely on synthetic sports turf, artificial turf is also a natural fit for a variety of other applications. LiteEarth has a patent pending earth capping system, which permanently merges synthetic turf to an EPDM membrane for long-term closure of landfills, coal ash and gypsum deposits. The company also manufactures lines of aviation turf, golf turf, pet turf, landscape turf and more