Syngenta’s EcoMeasures is a proprietary tool to help golf courses document and analyze inputs to reduce their overall carbon footprint.
Formerly called the Turf Carbon Calculator, EcoMeasures™ is a turf carbon calculator designed to evaluate the cumulative amount of carbon dioxide and other greenhouse gases released into the earth’s atmosphere during a golf course’s normal daily operations. In addition to helping golf course superintendents reduce their overall carbon footprint, EcoMeasures™ will also lead to the more efficient use of energy, water and other resources, which will help to maximize profitability.
EcoMeasures™ is currently part of a joint effort between Syngenta and Marriott Golf and is being tested on 12 of Marriott Golf’s courses. In addition, Shawn Potter, head of marketing for Syngenta Turf & Landscape recently commented,
―Over the past year, Syngenta has worked in collaboration with more than 40 courses on the EcoMeasures™ tool. The objec-tive is to get wide geographic coverage, and to enable courses to compare their EcoMeasures™ values to courses in similar geographies. Syngenta has not decided whether it will provide EcoMeasures™ for general use or, in the event it decides to do so, whether it will charge a fee for the service. To date, Syngenta is utilizing its strong field presence in the golf industry to help gather information and develop the tool. It will be important to understand key leanings from the golf industry before considering options for other markets.