Syngenta Professional Products announced today both a Distributor Agreement and an Agency Agreement with John Deere Landscapes for Syngenta's products beginning October 1, 2008.
Syngenta, John Deere Landscapes sign agreement
GREENSBORO, NC—Syngenta Professional Products announced today both a Distributor Agreement and an Agency Agreement with John Deere Landscapes for Syngenta’s products beginning October 1, 2008, the start of Syngenta’s 2008-2009 Market Year. The agreements with John Deere Landscapes, a major channel partner in the lawn and landscape and golf markets, bring together two leaders in the industry to meet the long-term needs of end-use customers.
“This agreement allows us to increase the availability of Syngenta products and services in the golf and lawn care markets,” says Steve Spain, head of Syngenta Lawn and Garden. “Our philosophy and direction on brand and value aligns nicely with John Deere Landscapes national presence and brand strategy. “
Established in 2001, John Deere Landscapes currently operates more than 630 branches in the United States. “John Deere Landscapes is proud and excited about adding the Syngenta Professional Products portfolio to our national offerings,” says Frank Bates, director of product line marketing of John Deere Landscapes. “In order for our customers to view John Deere Landscapes as their distributor of choice, it makes perfect sense to team up with one of our industry’s market leaders.”
Steve Vincent, John Deere Golf North American Sales Manager, agronomic products, says the John Deere Golf Team is excited about its future relationship with Syngenta. “We feel this new alliance strengthens our product line and helps provide our customers with more solutions to effectively manage their golf courses,” Vincent says. “The ability to broaden our product offering to better align ourselves with customer needs is a strategic advantage and in the long term enhances the relationships between our customers and John Deere Golf.”
Spain says Syngenta believes this relationship will allow the company to meet its overall strategic plan “by finding more ways to reach our end-use customer with the solutions they need to be successful.”