Toro Announces Partnership with Nicholson Kovac

Bloomington, MN–The Toro Company announces Nicholson Kovac, Inc. as their new integrated marketing communications partner.  After an extensive agency search, Toro selected Nicholson Kovac to provide research, strategic planning, creative and public relations support for its U.S. golf course management, sports field and grounds, and professional irrigation markets.

“We were looking for a true partner who not only understands our business, but also can help us enhance the Toro brand in numerous markets,” said Dennis Himan, group vice president at The Toro Company.  “We feel we have found that in Nicholson Kovac and are excited to leverage their strategic expertise and creative energy.”

Together, Toro and Nicholson Kovac will work to maintain the highest levels of turf industry partnership, extend Toro’s strong relationship with its distribution channel, and pursue customers with innovative communications.

“The most you can hope for in this business is the kind of partnerships where both cultures can thrive,” said Thom Ludtke, Nicholson Kovac vice president and account group director. “The Toro marketing personnel are top notch and professional.  We are excited to put our expertise to work with a great team to promote a brand with such an impeccable reputation for quality.”