The Green Sports Alliance, in collaboration with sports members and sustainability organizations, published the “Fan Engagement Playbook.” This playbook is designed to help sports teams and venues leverage their cultural and market influence to protect our planet by harnessing the passion of sports fans.
Green Sports Alliance revamped the “Fan Engagement Playbook,” published in 2018, to provide updated comprehensive guidance for sports teams and venues to engage their loyal fans in the sustainability experience. This playbook catalyzes the culture of sports and sustainability to reach beyond the walls of the venue and into the lives of every community member, home, and local business.
The “Fan Engagement Playbook” addresses tools to customize behavior change campaigns, build in-person and digital fan activations, and report successes. This playbook also outlines methods to improve fan experiences and capitalize on sponsorship opportunities. Among the case study examples of Fan Engagement tactics, this playbook features the Atlanta Hawks’ “Recycle & Win” activation, highlights fans who recycle on the jumbotron during the games and encourages proper waste-sorting practices in State Farm Arena. Portland Trail Blazers’ and Indiana Pacers’ Sustainability Night Games are also featured, highlighting opportunities for venue operators to implement similar activations in their facilities.
The Fan Engagement Playbook can be downloaded at www.greensportsalliance.org/playbooks.