Turfco Manufacturing appointed Aaron Lawson as Eastern regional sales manager. In his role, Lawson serves as the primary contact for Turfco’s dealers and professional turfgrass management customers in the Eastern region of the United States. He is the go-to resource for education on Turfco’s full line of topdressers, material handlers, spreader sprayers, turbine blowers, and other professional turf solutions. He also provides product demonstrations, sales assistance, and advises customers on how to get the most value from their equipment investment.
A former golf course superintendent, Lawson brings more than 25 years of golf and turf industry experience to his role at Turfco. For 15 years, he ran equipment daily, managed crews and budgets, and tackled the same challenges turf professionals face every day. Most recently, he spent 10 years in sales for a golf equipment dealer, working closely with customers to match the right turf equipment to each job.
“Aaron has been in the superintendent’s chair, so he understands the challenges our customers face every day,” said Scott Kinkead, executive vice president of Turfco Manufacturing. “That perspective, combined with a decade of partnering closely with end users, is why he knows how to deliver the worldclass service and support our customers deserve. He understands that strong dealer support, clear communication, and follow-through are essential to everyone’s success, and he’s ready to be a go-to resource for product knowledge, demonstrations, and sales support.”