Syngenta announced that Bryce Lyons has been appointed territory manager for the Midwest turf region, serving North Dakota, South Dakota, Nebraska, Iowa and Minnesota. Following the retirement of long-time territory manager John Spaulding, Lyons will now support turf customers from his location in Wahoo, Neb.
“We are thrilled to welcome Bryce to our Midwest team. Having spent nearly four years with Syngenta, he already understands our values and the products he’ll be representing,” said Troy Rippy, Midwest district manager, Syngenta Professional Solutions. “That foundation, combined with his deep roots in the region, puts him in a great position to hit the ground running and deliver real value for our customers.”
Lyons brings years of experience supporting customers across the Midwest. After graduating with a B.S. in Agricultural Business from Fort Hays State University, he started with AgriGold supporting regional and district sales teams and key accounts. He then advanced into a sales management position overseeing distribution and customer relationships in eastern Nebraska. Most recently, Lyons served as a territory manager with Syngenta Golden Harvest, where he built a strong network of relationships with distributors and customers, providing them with expert advice on product applications and recommendations.
“I’m proud to be joining the Syngenta Professional Solutions team and looking forward to continuing to serve the Midwest,” said Lyons. “I’m eager to put my expertise and area connections to work for my new customers and help them navigate the unique challenges of their courses and businesses.”