Bernhard and Company appointed Casey Madden as sales manager for southeast North America.
Madden joins the Bernhard and Company North America sales team, further strengthening the company’s presence and support network across the region, following the recent appointment of Rod Mortimer.
Based in Louisiana, Madden brings more than 14 years of experience in golf course maintenance, having started his career on the grounds crew before progressing into the maintenance facility and ultimately serving as Equipment Manager for a decade at Squire Creek Country Club.
During his time in equipment management, Madden developed a strong technical understanding of grinding equipment and reel maintenance. His experience working with a range of grinding solutions led him to recognize the significant performance advantages of Bernhard and Company’s machines, particularly in terms of after-cut appearance, quality of cut, and operational efficiency.
This hands-on experience has fostered a deep appreciation for the brand, ultimately inspiring him to pursue a career with Bernhard and Company where he can support customers through sales, training, and product expertise.
In his new role, Madden will work closely with turf professionals across South East North America, providing guidance and support to help optimize equipment performance and deliver exceptional playing surfaces.
“My career has been built around maintaining the highest standards on the golf course, and I’ve seen first-hand the difference that the right equipment can make,” said Madden. “Bernhard and Company’s grinders stood out to me for their quality and efficiency, so I’m excited to now be in a position where I can help others achieve those same results.”