Sightline Commercial Solutions unveiled a new premium spectator seating design and specification with the launch of Flex Suite. This modular and infinitely customizable system offers stadiums and arenas the opportunity to increase ticket sales and brand equity while significantly simplifying the specification process.
“Historically, architects and athletic venue owners have relied on a mix of fixed luxury suites, club seating and hospitality spaces to enhance fan engagement and drive revenue,” said Jon Chase, chief engineering officer at Sightline Commercial Solutions. “These traditional solutions, while effective, often lack adaptability. Once installed, they are difficult to modify based on different audience demands or event requirements. Additionally, the specification process is fragmented and requires coordination of multiple vendors, which can lead to logistical challenges, delays and inefficiencies.”
The main advantage of the Flex Suite system is that each section is delivered completely assembled and fan-ready. Platforms, rails, seating, tables and other components are integrated off-site into a single unit that can be forklifted and set into place. The suites can be permanent or portable and reconfigured to accommodate virtually any type of event.
Customizable features range from drink rails and plush reclining chairs to exclusive VIP setups complete with tables and cabinetry. Clients can also select custom colors and furniture finishes, as well as integrate branded elements to elevate the fan experience.
“At a time when in-person experiences are competing with streaming services and the convenience of watching from home, athletic venues must constantly evolve to attract and retain fans,” said Chase. “Flex Suite combines the comfort of home with the energy of the stadium and VIP pampering to deliver an unparalleled viewing experience.”
At the core of the Flex Suite system is an interchangeable VIP box available in Loge, Lounge and Suite styles. Each of the three configurations features tiered modular seating tailored to its purpose:
- Lounge Box: Ideal for fans seeking an individual viewing experience, the Lounge Box features one to four rows of recliners, lounge chairs or comfort chairs equipped with built-in cup holders and a front drink railing for dining and viewing convenience. Several chair options and finishes are available to match any venue’s aesthetic, along with valuable branding opportunities for sponsors and promotions.
- Loge Box: For fans seeking a livelier and more energetic social atmosphere during events, the Loge Box features semi-private, tiered seating with quad-top tables and breathable mesh swivel chairs. This configuration is typically sold as a table set for groups of four and offers a range of surface options and customizable color schemes.
- Suite Box: For ultimate luxury and flexibility, the Suite Box features a fully customized group VIP setting with movable stools and tables, as well as a rear cabinet for a mini fridge that offers convenient access to pre-ordered beverages. This dynamic social hub is perfect for corporate clients and larger groups seeking the ultimate VIP setting.
Clients can choose from a wide range of materials and finishes, including aluminum, stone or solid-surface tabletops, as well as cable, mesh or glass railings and ADA-compliant platforms and equipment. Branding opportunities abound with customizable signage, team logos and corporate color schemes, while optional features such as LED lighting, power outlets, TV monitors, refrigerators and cabinetry are available to enhance functionality.