SYNLawn debuted the largest soccer fan zone in front of the Brandenburg Gate in Berlin, Germany. The green Fan Mile was installed to celebrate the 2024 UEFA European Football Championship (Euro 2024) and its festival of events.
“We’re delighted to be part of this year’s European Championship with our turf,” said Wolfgang Beck, business unit manager of SYNLawn Europe. “Together with our sister company Polytan, we’ve laid a total of 24,000 square meters of artificial turf in the middle of Berlin since the beginning of May. The Fan Mile we installed is located by the Brandenburg Gate, Straße des 17. Juni and Platz der Republik. A project of this size, and with this level of media attention, isn’t commonplace. It’s a unique opportunity for our young business segment.”
The turf will be given a second life after the European Championships. It will replace aging artificial turf on mini pitches and be donated to organizations or facilities such as daycare centers, kindergartens and schools in Berlin. In order for the artificial turf to meet this reuse challenge, SYNLawn and Polytan developed the turf specifically for this special project.
“Our sustainable product strategy and Host City Berlin’s sustainability program were a very good fit from the very beginning,” said Beck. “The result is a showcase for what is possible with our products. It also highlights the highly professional cooperation between the organizer and the entire SYNLawn Berlin project team led by Jan Lauterbach.”
It was clear from the outset that the turf had to meet special requirements. For example, the turf had to withstand the high loads caused by delivery traffic and emergency vehicles while providing the authentic feel of a soccer pitch to hundreds of thousands of fans. It also needed to serve as a recreational space for at least another ten years after removal and reinstallation
“Equipping the Fan Mile makes us proud as a company, especially since we’ve managed to combine a highly functional turf with a unique sustainability strategy,” said George Neagle, president of SYNLawn Global. “We’ve created a high-tech product that people will enjoy for many years to come after the European Championships.”
