FireFly appoints Liz Hocker to board of directors

FireFly Liz Hocker
Liz Hocker

FireFly Automatix announced that Liz Hocker has been appointed to its board of directors. Hocker was a Nasdaq Managing Director of the Southwest United States prior to her appointment.

With more than 25 years’ experience in business consulting, banking, HR, and Capital Markets, Hocker has positively impacted hundreds of companies through the operations and people-oriented initiatives her teams have delivered. At Nasdaq, she worked with more than 135 companies on successful new listings, representing more than $117 billion in market value, including some of the highest profile IPOs in the world.

“We are very excited to welcome Liz to our Board of Directors,” said FireFly Automatix CEO Andrew Limpert. “For many years I have experienced firsthand her drive and determination to create value for the companies she’s listed and supported via Nasdaq over her distinguished career.”

“Liz has expertise in governance and Board structure and is well-connected and respected in the capital markets,” Limpert continued. “As the first member of our independent board, Liz will be instrumental in FireFly’s continuing growth as a leader in the automated, Autonomous and Electric vehicle agriculture space.”

“I’m delighted to join the FireFly Automatix Board of Directors,” Hocker said. “FireFly’s sustainable approach to agriculture and environmental maintenance is revolutionizing the industry,” she continued. “I look forward to applying my years of experience in business operations and capital markets to help drive FireFly’s growth into its next attainable realm.”

Hocker received her Bachelor of Arts from St. Edward’s University and is currently a Mentor at The Capital Factory. She was awarded “Volunteer of the Year” by the Greater Austin Chamber of Commerce in 2019, Austin Business Journal’s “Profiles in Power, Women of Influence” in 2015, and was a Leukemia and Lymphoma Society 2018 “Woman of the Year” Pediatric Cancer Research Grant winner.