Polaris introduced Polaris Xchange, an online marketplace that enables consumers to shop, research and start the buying process on side-by-sides/UTVs, off-road vehicles, ATVs and more from participating Polaris dealers nationwide.
“We are constantly infusing new ways of thinking and using our knowledge of the powersports customer to help advance our industry, introduce new people to powersports and enhance the experience for our owners and riders, and Polaris Xchange is another example of that industry leadership,” said Vic Koelsch, senior vice president, chief digital and information officer at Polaris. “Polaris Xchange simplifies the shopping process for customers, allowing them do most of the process online before visiting their local dealership to sign the paperwork.”
Polaris Xchange enables consumers to:
- Find a vehicle;
- View used vehicle history and condition reports
- Shop for accessories;
- Indicate interest in protection products;
- Determine trade-in value; and
- Prequalify for a loan.
Polaris Xchange also provides value to Polaris dealers, who can publish their new and used inventory online increasing visibility, reach and awareness to shoppers. Plus, utilizing JoyDrive as a technology partner, Polaris Xchange will showcase used powersports inventory from all powersports manufacturers as well as available inventory of new Polaris vehicles at participating dealers, states the company.
“We set out to streamline the shopping process and provide consumers with even more confidence as they look to purchase,” said Koelsch. “Through Polaris Xchange, we are offering a one-stop, credible resource that makes it easier to not only find new Polaris vehicles but search through available used powersports inventory at our trusted network of dealers.”