SiteOne announces 25th Annual Women in the Green Industry Conference

SiteOne Landscape Supply is hosting its 25th annual Women in the Green Industry Conference (WIGI) Sept. 30–Oct. 3, 2021 in San Antonio, Texas. Registration is open now through Sept. 7 for the four-day professional development event focused on helping women in the green industry flourish.

“After a year of unexpected change and challenges, we are really looking forward to meeting again in-person to network, share best practices, support one another and learn new business strategies that will benefit the entire landscape industry,” said Christina Moore, Sr. Events Manager at SiteOne Landscape Supply.

The 2021 welcome dinner keynote “Embracing the Growth Zone” will be given by Lauren Johnson, mental performance coach and speaker at Lauren Johnson & Co. Claire Goldman, principal, head of design and business development at R&R Landscaping will open the first day of WIGI with “Better Together” — identifying and capitalizing the differences between women and men to improve working relationships. Jennifer Lemcke, chief executive officer at Weed Man will close WIGI with “Building a Team Today and Bench Strength for the Future.” The session will provide a deep dive into creating a process for recruiting efforts.

Attendees will have the opportunity to learn from guest speakers, sponsors and each other by attending breakout sessions focused on topics, including:

  • “An Introduction to Wellness for Landscape Professionals” presented by Laura Butcher, assistant director, personal training, Auburn University.
  • “How to Build and Maintain Scalable Systems” presented by Emily Lindley, marketing manager at The Grow Group, and Lisa Greenwell, vice president of business operations at Greensweep LLC.
  • “Win More Profitable Work with Powerful Estimates and Job Costing” presented by Brittany Auman, owner of Auman Landscape.
  • “Boosting The Biz Inside and Out Through Photos” presented by Deborah Cole, owner at Deborah Cole Photography.
  • “The Membership Economy” presented by Beth Barry, vice president of software business development at Real Green Systems.
  • “Recruiting: Don’t Stop Be Leafing” presented by Robyn Moffat, recruiting manager at SiteOne, and Michele Posehn, senior manager, diversity & university relations at SiteOne.
  • “Know Your Break-Even, So You Don’t Break the Bank” presented by Lisa McCarthy, founding partner/COO at Out Of The Box Technology.
  • “Remove Risk from Your Mix” presented by Jennifer Poore, senior marketing communications manager at Bayer.
  • “Go With the Flow: Irrigation Essentials” presented by Julie Zigler, Hunter specification sales manager, Florida at Hunter Industries.
  • “Get Illuminated: Strategies for Customer Engagement” presented by Jenny Reemelin, Hunter sales manager, northeast & central Florida at Hunter Industries.
  • “Outdoor Living — Not Just a FirePit Anymore” presented by Megan Pratt, field marketing manager at Oldcastle APG.
  • “Wellness for Landscape Professionals” presented by Melanie Duguay, customer service and logistics manager at Techniseal.
  • “Won’t you be my Neighbor? Own the neighborhood by harnessing the power of Next Door and Community Mk” presented by Beth Barry, vice president of software business development at Real Green Systems.

WIGI is made possible thanks to Presenting Sponsors Hunter and FX Luminaire; Gold Sponsors Belgard and Techniseal. Additional sponsors include Bayer, Epic Plastics, LMN, NALP, NDS, Real Green Systems, ProGraphics Screen Printing, The Grow Group, PBI Gordon, and IPS Weld On.

SiteOne customers can apply 75,000 Partners Points to cover the registration fee of $999, or 95,000 Partners Points for a registration package of $1,299 including roundtrip airfare, hotel, ground transportation, group meals, classes and keynote sessions. Register for Women in the Green Industry at