Minor League Baseball and Echo Incorporated extend partnership
Minor League Baseball (MiLB) announced a partnership extension with Echo Incorporated, making it the “Official/Exclusive Outdoor Power Equipment of Minor League Baseball” and the “Official Outdoor Power Equipment of Copa de la Diversión.”
Key components of the partnership include official and exclusive designations, ballpark activations, in-park Echo product demonstrations and integration, and a sweepstakes. MiLB and Echo will also continue their highly-successful field refurbishment campaign, “MiLB Project: Refresh,” teaming up to restore youth baseball and softball fields, bringing the total number of refurbishments to 30.
“We are proud to extend and strengthen our partnership with Echo and continue to find authentic opportunities to introduce their range of products to our growing fan base,” said David Wright, chief marketing and commercial officer for Minor League Baseball. “Echo truly embraces our vision to give back to our local communities.”
“We are thrilled to continue our partnership with MiLB. They are a fantastic group to work with, and we can’t wait to carry on the conversation about the Echo brand and our products with the MiLB audience,” added Wayne Thomsen, Echo vice president of marketing and product management. “We’re also humbled by the opportunity to keep working with MiLB on Project: Refresh, and hope that together we can continue to make a profound impact and provide powerful transformations to as many communities as possible.”
Echo will be a Supporting Partner of the 2019 Baseball Winter Meetings and Baseball Trade Show and will serve as the “Presenting Partner of the Sports Turf Manager of the Year Award,” along with the Sports Turf Managers Association (STMA).
In 2019, Echo became the first commercial partner of Copa de la Diversión, MiLB’s Hispanic fan engagement campaign. The platform is specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic communities. An announcement regarding the expanded 2020 Copa de la Diversión campaign will be made in mid-November.