Rivers Associates to represent Underhill in Southeast

Underhill International President Ed Underhill has announced the appointment of Rivers Associates as the company’s new sales agency for the southeastern U.S.

Agency principal Wayne Smalley will oversee all regional sales efforts.

Underhill manufactures an extensive line of water-saving irrigation products for golf courses, sports fields and residential and commercial installations.

The Rivers Associates team and their territories include: Garry Ives, northern Georgia to Chattanooga, Tennessee; Jeff Lowry, Alabama, Arkansas, Louisiana, Mississippi and western Tennessee; James Smalley, North and South Carolina and eastern Tennessee.

“Rivers Associates is a highly motivated and knowledgeable sales agency with a great depth of experience,” said Underhill.

“As we continue to expand Underhill’s lines for golf, sports fields and res/comm applications, we will rely on the Rivers’ team’s expertise to help us introduce new products and provide sales and marketing support in these key regions,” he said.

“The Rivers team is excited and ready to support the large existing base that Underhill International has in the southeast. We’re ready to grow the product line and sign on new customers,” said Wayne Smalley.

The company’s growing line of turf care products feature a wide range of water-efficient solutions, including golf course Profile Nozzles; Flo-Pro injection systems; Mirage Series long-throw sprinklers; 2Wire control systems; Gulp Ultra-Max pumps; UltraMax Hoses; Precision and Magnum nozzles; a complete line of wetting agents and more.

Rivers Associates is headquartered in Chapin, SC, and has been in business for 21 years working with wholesale distribution in the irrigation and green industry.

Underhill is headquartered in Mission Viejo, CA, and has been in business for 36 years. For more information, contact Underhill at

866-UNDERHILL (866.863.3744) or visit the website: www.underhill.us.