BioWorks announces the addition of Glenn Morrell, Technical Sales Manager for Turf and Ornamental. The company has made a strategic decision to enter the turf market.
BioWorks adds expert to enter turf market
BioWorks announces the addition of Glenn Morrell, Technical Sales Manager for Turf and Ornamental. The company has made a strategic decision to enter the turf market, and Morrell’s 30 years of industry experience will position BioWorks for success in this market.
Turfgrass is a multibillion dollar industry in the United States, and a large part of its management includes pesticides and fertilizers. BioWorks products are primarily biological and organic, which the company knows will provide it with an edge for turfgrass managers sensitive to the concerns for a safer environment.
“There is an increasing public concern over the use of pesticides and fertilizers in urban areas,” stated Joe Gionta, BioWorks Director of Sales and Marketing. “Biological control has become a desirable and effective alternative treatment to keeping grasses and landscapes healthy and strong. We’re glad to have Glenn’s professional experience as we introduce our product line to this industry,” he added.
At BioWorks, Morrell will provide technical sales and support for the United States turf market including private and public golf courses, commercial and institutional grounds, and sports fields. “I’m thrilled to join the team of experts at BioWorks,” commented Morrell. “Our product line is an excellent fit for the turf market.”
BioWorks products for turfgrass care will be available January 1, 2014 and will include fertilizers, fungicides and insecticides.