Barenbrug USA appoints James Schneider as CEO

Barenbrug USA has appointed James Schneider as the new CEO and President. Starting May 1, Schneider will lead Barenbrug USA to further expand its market share in the US and export markets. Current CEO John Thyssen comments, “James Schneider brings a great deal of experience and knowledge to Barenbrug USA. James has managed JB Instant Lawn and Nursery as a CEO for three years through one of the toughest times of that industry. James has a very strong financial background and combines that with a unique blend of experience in the professional Turf business, the Consumer Product business as well as dealing with grass seed growers, universities and other industry insiders.”

Prior to joining Barenbrug Schneider helped JB significantly expand the scope of their sod and grass seed business throughout the Northwest, serving both the wholesale landscape and retail trade. Through established local sod farm relationships, JB services eight states for major retailers and is a proud member of the nationwide Harmony Turfgrass group.

Schneider grew up in rural Illinois and received his Bachelor of Science in Finance and also completed commercial flight training. Fulfilling his dream to be a pilot, Schneider flew airplanes for SkyWest Airlines from 2000 to 2002. In 2002, Schneider made a career shift and started with JB as Sales Manager.

Currently living outside of Salem, Oregon with his wife, Tonya and their two children, Schneider is excited to begin his career with Barenbrug USA. Schneider comments, “It is an honor to lead a great team with great products! The seeds of success are evident and I look forward to being a catalyst that helps springboard off this foundation for future growth for all, from supply chain to the ultimate customer.”

Schneider can be reached at and 541-619-6306.