With its continued focus on the growing international market for golf course builders, the Golf Course Builders Association of America (GCBAA) is pleased to announce it has agreed to a new cooperative partnership with the Asia Golf Show, organized by Reed Guanghe.
The collaboration is a timely one for the GCBAA as it places more focus and resources into boosting international membership.
“Earlier this year we formed region-specific committees to explore how best to boost our international membership and encourage the sharing of industry best practices,” said Justin Apel, GCBAA executive director. “Of the three primary areas we are focusing on — Asia, Latin America and Europe — the growth of golf in Asia is the most exuberant right now and we are excited to explore new opportunities the Asia Golf Show will present.”
Under the partnership agreement, members of the GCBAA will participate in educational panels put together to examine core industry issues during the three-day Asia Golf Show. They will also exhibit solutions related to golf course construction at the trade show site. Both parties are very optimistic about the prospects of the new partnership and talks are already underway to extend it beyond October 2011.
Brian Thomas, general manager of Reed Guanghe said, “For years, we’ve had the pleasure of welcoming members and distributors from the GCBAA to the China Golf Show in Beijing. To be able to solidify the relationship by launching a formal partnership with the Association itself for the Asia Golf Show is a real feather in Reed Guanghe’s cap. Beyond that, it also sends out a powerful statement of intent about our commitment to driving the sustainable growth of the golf industry across China, and the entire Asian continent.”
The Asia Golf Show is scheduled for Oct. 20 to 22 at the Guangzhou Jinhan Exhibition Center in Guangzhou, China.
The Golf Course Builders Association of America announced it has agreed to a new cooperative partnership with the Asia Golf Show.