Syngenta has named Scott Cole as marketing manager for the Golf market, responsible for all marketing offers and initiatives for the company’s golf course customers. He will focus on all areas of the golf industry, including superintendents, general managers, and golf course owners.
Cole most recently served as Syngenta’s turf market manager for herbicides, insecticides and plant growth regulators. His experience during his more than 12 years with Syngenta also includes key account management for golf multicourse owners and customer relationship management strategy positions.
Cole graduated from Wake Forest University with a master of business administration degree in marketing management. He received his bachelor’s degree in chemistry from the University of North Carolina-Chapel Hill.
Syngenta is a global leader in the research and manufacturing of industry-leading herbicides, fungicides, insecticides and plant growth regulators for the golf course industry. “We are proud of the successful track record of our leaders like Scott Cole,” says Scott Reasons, Head of Marketing, Syngenta Golf & Landscape and Consumer. “With his background and experience, Scott will help us meet the needs of our customers, not only providing golf course superintendents with the tools they need to produce superior course conditions, but also providing programs, technical guidance and support to ensure the success of the industry.”To learn more about Syngenta products and services for the golf, lawn and landscape, ornamental and aquatic businesses, visit www.greencastonline.com or call 1-866-SYNGENTA (796-4368).