LebanonTurf named Lori A. Zimmerman marketing manager for the company’s professional line of biological plant nutrition turf products.
Zimmerman will be responsible for developing and implementing marketing programs and promotions, as well as pricing and products within LebanonTurf’s biological plant nutrition segment.
Prior to returning to Lebanon Seaboard, where she was senior product manager and retail marketing manager for nine years, Zimmerman was director of marketing at Oldcastle Lawn & Garden. Lebanon Seaboard is the parent company of LebanonTurf.
Zimmerman is the former president of the Wild Bird Feeding Industry and served on the board of the organization dedicated to enhancing consumers’ backyard bird watching and feeding experiences.