SipcamAdvan announced that in line with its strategy of further strengthening its proprietary portfolio of biorational plant protection products, the company will exit its U.S. distribution agreement with Certis USA, Inc., effective May 1, 2009.
“We value the relationship we have with Certis in the U.S. and abroad, but see major advantages to building our own exclusive line of biorational products,” said SipcamAdvan President and Chief Executive Officer Andy D. Lee. “The biorational market holds tremendous potential, and we look forward to expanding our offering of profitable, differentiated solutions to top distributors.”
Matching the performance of conventional chemistry
“Development of biorational products that are as effective or better than conventional chemistry is a high priority, and part of our long-term strategy to meet the needs of a changing market,” said Lee. “Biorational and conventional crop protection products can be complementary and allow growers to achieve cost-effective production, while meeting the demands of consumers”.
In addition to an expanding line of biorational products marketed under the ADVAN brand, SipcamAdvan markets a comprehensive line of plant protection products based on traditional chemistries.