Bobcat is donating $150,000 to the National Recreation and Park Association (NRPA) in support of environmental preservation following the success of its #WorkWorthDoing social media campaign.
As part of NRPA’s Park and Recreation Month, Bobcat invited individuals to share photos of their “work worth doing” — whether at parks, job sites, or in their own communities — tagging @BobcatCompany and using the hashtag #WorkWorthDoing. Each post generated a donation to NRPA, resulting in a powerful, collective impact.
“This campaign’s success really shows what can happen when a community comes together around a shared purpose,” said Laura Ness Owens, chief marketing officer at Doosan Bobcat. “Every moment shared in the #WorkWorthDoing campaign was more than a post—it was a promise to help build stronger, more connected and more sustainable communities. We’re truly thankful to everyone who joined us in celebrating the places that bring people together and spark inspiration for the future.”
Bobcat’s donation will support NRPA’s mission to build strong, resilient communities through parks and recreation. This year’s Park and Recreation Month theme, “Build Together, Play Together,” celebrated the professionals and programs that enrich lives and strengthen neighborhoods.
“We’re thrilled with the success of Bobcat’s campaign and their continued belief in the power of parks and recreation,” said Kristine Stratton, NRPA president and CEO. “This generous contribution and their ongoing support fuel our mission and the power of parks to nurture well-being, resilience and connection.”