The Grounds Management Association (GMA) in the UK, unveiled a comprehensive brand refresh that includes a fresh visual image to reflect its dynamic and forward-thinking approach while highlighting its rich history and storied past.
According to GMA, the refreshed brand is more than a visual update; it represents GMA’s commitment to innovation and excellence. At the heart of the new identity is a modernized logo – a contemporary interpretation of GMA’s traditional emblem. The design also symbolizes GMA’s rich history while embracing our vision for the future.
Complementing this is a vibrant, contemporary color palette that reflects the energy and passion of GMA members.
The new visual identity has been crafted to resonate with a wide audience, from seasoned professionals to the next generation of turf care experts. The design elements encapsulate GMA’s core values and aspirations:
- Shield: Trust, strength and tradition.
- Blade: Growth, stability and energy.
- Unity: Community, inclusivity and collaboration.
- Stripes: Precision, expertise and pride.
“This brand refresh marks an exciting new chapter for the GMA,” said Jennifer Carter, director of communications and marketing. “Our new visual identity captures the essence of who we are – an organization rooted in a rich history but always looking forward. It’s a celebration of the passion and dedication of our members, and we hope it inspires the next generation of grounds management professionals.”