According to Katie McIntyre’s Sports Venue Business, data from tens of thousands of stakeholder surveys and hundreds of focus group interviews with specially vetted participants will be used to generate a study that maximizes the practice models derived from Elevate Sports Ventures’ considerable experience. Purdue University’s adoption of the analytics-based approach to renovation follows a second-straight bowl game appearance by the Boilermakers and significant growth in season-ticket sales and renewal rates. Purdue Athletics has dubbed the upcoming survey campaign, “Your Ross-Ade Stadium,” reflecting the importance of fan participation in identifying actionable insights.
Fan feedback encompassing the areas of entry and egress, wayfinding, concessions, entertainment, parking, communication and more will be included in the study. The first wave of distribution and collection of stakeholder surveys, probing Purdue football season-ticket holders, single and multiple- game purchasers, current students, alumni and fans from West Lafayette-Lafayette, Indianapolis, throughout Indiana, Chicago and more, will begin in mid-January via instructional emails.