Johnston Seed Company unveils new brand and website

Johnston Seed Company, a worldwide leader in home and lawn seeds and grass products, recently rebranded and unveiled a new website. The rebranding includes a new logo, color palette and messaging. The new www.johnstonseed.comfeatures enhanced product information, a dealer/distributor locator, resource articles, an interactive product filter, the ability to order online and much more.

“The new Johnston Seed website was crafted with the customer in mind and is designed to provide quick, easy access to our outstanding array of grass and seed products,” said Joey Meibergen, president and CEO of Johnston Seed Company. “The new site also shows our dedication to connecting with those who maintain their home’s lawn.”

The new website has a clean design with simple navigation to resources and features. The site’s interactive product filter will present products based on the customer’s answers to questions about brand, application, location and other factors. Once a customer identifies the product they want, ordering online is secure and easy to do.

The websites other features include detailed product information, a dealer/distributor locator, resource articles, answers to frequently asked questions, and information about Johnston Seed’s current and ongoing research, innovation and breeding programs. Visitors to the site can also sign up to receive customized tips, insider advice and product updates from Johnston Seed.

As for the rebranding, customers will notice a modernized look for Johnston Seed. The new logo pays homage to Johnston’s history and reflects its stance as a leader in seed agriculture. The new color palette’s shades of green and gold demonstrate Johnston’s durability and pioneering spirit. Messaging shares Johnston’s mission to provide unmatched industry expertise, the highest quality, most innovative products and a tireless commitment to the success of its customers and employees.

Visit the new to explore Johnston’s products, place an order or browse resource articles.