Personal branding is a popular topic in the workplace. Interest is at an all-time high as people struggle to define their personal brand and live it in ways that come most naturally to them. When you know yourself and your natural tendencies as a leader, it’s much easier to communicate your personal brand. When you are out of touch with who you are and what you represent as a leader, it makes you vulnerable and more susceptible that your brand with be defined by others. This is why so many people in the workplace feel stuck between what others want them to be and how they see themselves. They fall into the trap of allowing others to represent their brand, on their behalf.

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