The school's historic catchphrase stretches across 75 yards of Arizona Stadium's new artificial grass field. "Bear Down" is imprinted in a fainter shade of green than the rest of the newly installed, $1 million FieldTurf project. The school calls it "ghost lettering," and it's meant to appeal to both fans and those who don't know boo about the UA. That's the point, actually.

University of Arizona ghosts slogan on new turf

The school’s historic catchphrase stretches across 75 yards of Arizona Stadium’s new artificial grass field. “Bear Down” is imprinted in a fainter shade of green than the rest of the newly installed, $1 million FieldTurf project. The school calls it “ghost lettering,” and it’s meant to appeal to both fans and those who don’t know boo about the UA. That’s the point, actually.


See the lettering and related story here

EPG Brand Acceleration
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.