The school’s historic catchphrase stretches across 75 yards of Arizona Stadium’s new artificial grass field. “Bear Down” is imprinted in a fainter shade of green than the rest of the newly installed, $1 million FieldTurf project. The school calls it “ghost lettering,” and it’s meant to appeal to both fans and those who don’t know boo about the UA. That’s the point, actually.


See the lettering and related story here

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