Becker Underwood has re-launched its www.beckerunderwood.com website. The newly updated site now features improved navigation, better product information and a more streamlined experience for locating products online. Video and improved photography is being incorporated onto the product pages. And a new, improved search function allows users to more quickly pinpoint the product information they are seeking.
At this time, the redesign applies only to the United States and Mexico markets and the products that pertain to those regions. The remaining regions of the world will be phased into the new site throughout the next two months. This will include customization of product information to specific regions and will provide company information in several different languages.
“This new website is part of the continued effort to provide our customers with the best service possible,” stated Fernando Lopez, Global Strategic Marketing Lead for Becker Underwood. “A part of this commitment is to have a website that gives constant updates on product information while at the same time being easy to use. We feel that this redesign helps accomplish those goals.”
The new website allows customers to quickly find their sales representative through the Find-a-Representative feature for both the Turf & Horticulture and Seed Enhancements sales teams. Also, the company will keep visitors up-to-date on recent news releases and give industry-specific examples of how its products are used in different applications. Finally, Becker Underwood’s Sustainability Initiative is more prominently featured on the new site.
“This is a bold new step to make BeckerUnderwood.com the first place people look to for our types of products,” said Charles Whitt, Becker Underwood’s Communications Director, U.S. and Mexico. “We will continue to refine the site to provide answers to the questions our customers are asking. A new powerful Solutions Finder feature will be rolled out in early Fall to enhance the site further.”