Best-selling author Steven Solomon and "natural capitalism" advocate Hunter Lovins will be keynote speakers at the third WaterSmart Innovations Conference and Exposition, Oct. 6-8, 2010 at the South Point Hotel in Las Vegas.

WaterSmart Innovations Conference and Expo announces keynote speakers

Best-selling author Steven Solomon and “natural capitalism” advocate Hunter Lovins will be keynote speakers at the third WaterSmart Innovations Conference and Exposition, slated for Oct. 6-8, 2010 at the South Point Hotel and Conference Center in Las Vegas.

Registration for the world’s pre-eminent urban water efficiency conference is now underway. WaterSmart Innovations is offering an “early bird” registration fee of $330 through Thursday, June 3. Beginning Friday, June 4, the full registration fee will be $390. To register and for more information, visit

Lovins, president and founder of Natural Capitalism Solutions and co-founder of the Rocky Mountain Institute and California Conservation Society, will keynote the conference’s opening session Wednesday, October 6.

Through NCS, Lovins educates senior public- and private-sector decision-makers about strategies to enable companies, communities, and countries to become more sustainable. The co-author of nine books and hundreds of papers, Lovins developed the Economic Renewal Project and is a founding Professor of Business at Presidio Graduate School in San Francisco. Time Magazine in 2000 named her a “Hero of the Planet” and in 2009 Newsweek dubbed Lovins a “Green Business Icon.” 

Solomon, author of the best-selling book Water: The Epic Struggle for Wealth, Power and Civilization, will keynote the conference’s luncheon on Thursday, October 7.

In Water, Solomon describes a world in which access to fresh water has replaced oil as the primary cause of global conflicts that increasingly emanate from drought-ridden, overpopulated areas. Solomon also has written for The New York Times, BusinessWeek, The Economist, Forbes, and Esquire, and has appeared as a commentator and frequent guest on a number of television news shows. He also is the author of The Confidence Game, which warned about building dangers in the volatile global financial system.

The Southern Nevada Water Authority is presenting WSI 2010 in partnership with the U.S. Environmental Protection Agency’s WaterSense Program, Alliance for Water Efficiency, American Water Works Association, Audubon International, California Urban Water Conservation Council, International Association of Plumbing and Mechanical Officials, International Center for Water Technology and Irrigation Association.

Major sponsors include Rain Bird Corp., Caroma, Parsons Corp., Ewing Irrigation Products, Inc., AECOM, Black & Veatch and Water Management, Inc.

Last year’s WSI conference and exposition drew nearly 1,200 participants from 43 states and 13 nations. WSI ’09 featured more than 130 professional sessions and an expo hall with 100 exhibitors.

More information is available at