GeneralSports Venue (GSV), the exclusive U.S. licensee of AstroTurf branded synthetic turf products, announced today the launch of astroflect Technology featuring Bonar Coolgrass, which significantly reduces surface temperature when compared to a typical synthetic turf field. “We have always been proactive in the area of safety, protecting athletes and sports participants,” said GSV Chairman and President Michael Dennis. “By offering astroflect technology in our GameDay Grass systems, our customers can be sure their athletes will play on a cooler turf surface.” AstroTurf is the first major brand of synthetic turf to offer this state-of-the-art technology that allows the fiber to reflect infrared light and dissipate heat into the atmosphere instead of being absorbed into the yarn. Existing technologies simply absorb the heat, which can result in elevated surface temperatures. “The only way to permanently reduce playing field surface temperatures is to change the chemistry,” said GSV COO Jim Prettyman. “Astroflect technology has been proven to reduce temperatures in even the hottest climates.” The first installation of an AstroTurf GameDay Grass field featuring astroflect will begin next week at The Meadows School in Las Vegas. “We knew we were getting the best system available in the marketplace today in the GameDay Grass 3D surface from AstroTurf,” said Carolyn Goodman, Founder and President of The Meadows School. “When GeneralSports Venue came back to us and offered their new astroflect technology, they reinforced our decision to select them as a partner. In a climate where managing heat is so important, we are thrilled to provide the students and families of The Meadows School with the first surface of its kind in the country.” AstroTurf’s sister company SYNLawn, the company that first introduced synthetic landscape grass to the marketplace, is simultaneously incorporating Bonar’s Coolgrass in selected synthetic grass landscape products.